Crafting a job description that stands out

modern office

Here at Colbern Limited we work with both local authorities and private companies and businesses to locate the perfect candidates for your employment vacancies. One of the tips we regularly give to our clients, is to make the job description stand out. But how can you do this? And why should your job description stand out?

Advantages of an attention grabbing job description

When you need top quality people to fill a vacancy at your company, the chances are, you’re looking for someone that’s already employed. After all, the best staff are often already employed. So why would they leave their secure job to join a different company, with a different work ethic and different company politics? In fact, even people that are browsing new jobs, often are not compelled to actually apply unless there is job that really appeals to them. And as most job descriptions are as bland as the next, that doesn’t often happen. As a result, your job description needs to be as unusual and unique as you want your job applications to be.

In addition, your job description is not just advertising a vacancy at your company, it’s advertising your company in general. This means that if you want your company to be thought of as innovative and creative, your job description should reflect these qualities.

Steps for crafting a job description that stands out

There are several ways to make a job description stand out. The most common methods include:

  • Taking the time to plan your job description. Don’t put all your effort into planning only for what you are looking for, without planning for  the image you wish to present. Don’t be afraid to stray away from formal language, or to emphasise the advantages of your company, i.e., employee days, flexibility, coffee mornings etc.
  • Creating a video. If it’s a challenge to work your job description, why not just film it instead? In fact, this is a sure fire way to make sure that your job description stands out from the crowd.

For more information or advice about how to make the job description stand out, get in touch with the experts today, here at Colbern Limited.