What are potential employers looking for when they Google you?

Finding a new job can be a challenge Especially with large amounts of applicants competing for the same job. And for employers, it can be challenging to pick the right candidates for interview. So, one tactic they might use is to search for you online. But what are potential employers looking for when they Google you? And how can this help them make a decision about your potential role at their company? Well, here at Colbern Limited, we are leading recruitment experts, and this is our guide to everything you should know about digital employer checks.

So, what are potential employers looking for when they Google you?

If your employer does choose to Google you, they will be looking for:

  • A professional head-shot- your employers may want to know what you look like in professional attire to get a good idea of how you will fit into their corporate environment. Having a publicly visible LinkedIn profile, with this style of professional image can be a good way to show your potential employers your professional side.
  • Your social digital footprint- any potential employers will be interested in searching for your social profiles. A LinkedIn profile is one of the first platforms they will search. Any of your other social media profiles should be private, if your content is not professional. Otherwise you could risk setting a negative impression, before you even have an interview.
  • The type of content you share- potential employers are interested in the type of content you share online, especially wen connected to previous employers. This is a good way for them to understand your personality and character, and can help them decide if you will be a good fit for their company.

Ultimately, everyone seeking a job should be careful about their online content, and what kind of image this presents. Potential employers can and do search for your name online, and on different social media platforms. Here at Colbern Limited, we can help you find the perfect job. Contact us today.